User Role Discounts Overview

Giving discounts is an ancient tradition that always brings results – many merchants from ages past have used this technique to clear out unmoving stock, attract new curious customers, and strengthen brand loyalty. Discounts work for any business that sells goods and services, in any location in the world. If you spend the time to tailor your discounts to certain scenarios or conditions, you will definitely get better results.

In this article, I will give an overview of the different types of role-based pricing and discounts that you can create for your users to enjoy. Likewise, in the other articles in this series, we emphasize the different discount conditions that your WooCommerce store can benefit from when applied to discounts that you provide. The series includes articles on ‘How to increase sales with Membership Discounts‘, ‘How to set up affiliate links discounts‘, growing your newsletter base using discounts and more.

What are role based pricing and discounts?

Role based pricing and discounts are prices or discounts that are available to your customers based on their roles in your e-commerce store. The roles that exist in a typical WooCommerce store include Customer, Shop Manager. Other roles that can be found within a typical WordPress site include Administrator, Editor, Author, Contributor, Subscriber. There are plugins that you could use to create more roles and define their capabilities, within your site. Great examples include the User Role Editor plugin, the popular Members plugin, and the Restrict User Access plugin.

Conditional Discounts for WooCommerce plugin has options to let you set discounts for any customer role existing within your WooCommerce store. These discounts can be of a fixed amount or a percentage. The discount you set up can also be deducted from the subtotal of the order, from the total order amount (including or excluding taxes), from the shipping fees or more. The Conditional Discounts for WooCommerce plugin even lets you apply a fixed product price as a discount method, or offer a free gift.

A typical WooCommerce All Discount, is set up by focusing on three aspects: the rules, the action, and the percentage or fixed amount to apply. The rules are the statements that determine the conditions under which the discount will be applied, while the action entails the result of applying the rules. So the discount application usually gives options like what percentage or fixed amount to apply as the discount.

Last updated on September 12, 2023