Free gifts and Buy One Get One (BOGO) deals Overview

Managing an online shop is not an easy task. Offering woocommerce free gifts is one of the ways to quickly move stock, attract new customers, or reach target sales. That is the goal of every online shop managers.

Who doesn’t like gifts? Everyone does! Don’t start thinking that this strategy will ruin your business. No! Using the Free Gift strategy entices the customer to do something to earn a gift.

We will look at why it is important to offer gifts, and different ways in which you can offer a free gift.

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1. Why should you offer woocommerce free gifts?

1.1. Provide additional value to the customer

Value and price are not the same thing, when both the seller and customer are focusing on price, you loose. The benefit the customer receives from your offer is what matters, therefore offering a gift, is a sign to your customers that you feel grateful for their purchase and at the same time inciting them to make another purchase.

1.2. Increase average order size

When used tactically, you can drive your customer into buying more without them noticing. For example, buy product A and get product B as a free gift, knowing that both products will be useful to him.

1.3. Get rid of products that aren’t selling

If you trash them, it’s a loss on your revenues. Why not make a better use of them by offering them out? But wait a minute! You can get your profit back on the products your free gifts are coupled with, by raising up their price.

1.4. Increase your customer’s loyalty

Will you often buy from a shop that always (or sometimes) gives you something when you purchase from them? Yes? Exactly! So on a purchase made by the client, if you top it up with a free gift, the client will probably consider you as generous. And that’s how you encourage a customer’s loyalty.

Last updated on May 11, 2023